Who is?

Luxe takes exceptional pride in providing exceptional services in a boutique-style setting (at affordable prices) so that you can visit often for all your Tanning + Beauty rituals and everyday maintenance basics.

Luxe Tanning garnered a reputation for their attention to detail and personalized take on customer service. Known for their flawless, natural looking spray tans and uber-clean space, they aim to please and always strive to deliver the best experience possible. Later, Luxe expanded their boutique-style space to include a full-service Nail + Beauty Bar, complete with a chic pedicure area and an in-store Swimwear Boutique. Luxe has officially become a one-stop-shop for all your Tanning and Beauty rituals and everyday maintenance basics.

Objective:

Create a refreshed brand identity system for Luxe Tanning + Beauty that is young, urban and sophisticated and to develop tools that will help them effectively market their updated brand.

Services Used:

Discovery
Brand Identity
Printed Materials
UX Strategy (business requirements, client requirements & user requirements)
UX Design (information design, interaction design & visual design)
UX Construction (experience & development)
Wayfinding and Signage
Product Sourcing