Who is Cupidology?

Cupidology™ is a romantic gift line sold at major drug store chains across North America including Walgreen’s, Rite Aid, Duane Reade and Shoppers Drug Mart during Valentine’s Day.

Objective:

To update the brand for the complete line of Cupidology products so that it will stand out from competing Valentine’s gifting options in the holiday specialty aisle.

Services Used:

• Discovery
• Brand Identity  (Logo, Colour Palette and Supporting Graphic Elements)
• Packaging
• Print Management (Production Completed in China)