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Who is Cupidology?

Cupidology™ is a romantic gift line sold at major drug store chains across North America including Walgreen’s, Rite Aid, Duane Reade and Shoppers Drug Mart during Valentine’s Day.


To update the brand for the complete line of Cupidology products so that it will stand out from competing Valentine’s gifting options in the holiday specialty aisle.

Services Used:

  • Discovery
  • Brand Identity  (Logo, Colour Palette and Supporting Graphic Elements)
  • Packaging
  • Print Management (Production Completed in China)